Branding Identity (Chicago Repertory Ballet, 2012)
Chicago Repertory Ballet is the contemporary ballet company founded in Spring of 2012 by Wade Schaaf. This logo was created under the guidelines that it presents the company as sleek, modern and beautiful.
The slides depict the design process from narrowing down and expanding upon the appreciated aspects of the initial logo concepts, and the final logo in the six colors chosen for the brand. Above are also selected spreads from the logo usage manual; the full version can be found here.